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Department of External Marketing — Serene
Serene. Marketing Department

A full marketing department.
One team.

A single interlocutor for all the marketing specialties your company needs — without coordinating ten different suppliers or expanding staff. A team that evolves with you as your business grows.

The real difference

What are you hiring?

Contracting loose services

  • You're looking for a designer
  • Then you find a programmer.
  • Then a SEO agency
  • Then someone for advertising.
  • Everything is managed separately

Each supplier works independently.

Recommended

Your Serene marketing department

  • One team
  • A single strategy
  • All available specialties
  • All coordinated, with the ability to adapt each week
  • Evolution with you as needed

You may need SEO today. An event tomorrow. The following month a Meta Ads campaign. It's all part of the same department.

Meet the Serene Department →

You need only one specialty? You'll find her inside her. area, down on this page.

Department organizational chart

Everything your apartment can do.

When you need it. Without hiring different suppliers for everything.

Strategy

Planning, marketing address, audits, growth and consulting.

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Marketing Directorate External CMO Audits Consulting Marketing plans Trade strategy Position Growth Pricong GTM Launches Internationalization Fidealization

Market research

Studies, benchmarking, buyer person and market and competition analysis.

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Market studies Benchmark Buyer person Customer Insights Competition analysis DAFO analysis CAME analysis PESTEL analysis Focus groups Validation of product Mystery shopper

Branding

Brand, visual identity, naming, positioning and corporate design.

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Naming Branding Rebranding Marking manual Brand architecture Storytelling Employer Branding Oral identity Mark positioning

Artwork

Graphic design, packaging, presentations and brand materials.

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Graphical design Packaging Presentations Catalogues Flyers Cartelery Merchandising Editorial design Infographic

Digital Marketing

SEO, automation, email and digital capture, channel to channel.

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SEO Local SEO SEO International Email Marketing WhatsApp Marketing Landing Pages Funnels Remarketing Marketing Automation CRO

Social networks

Strategy, content, community and influence each social network.

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Management of Social Networks Social networking strategy Community management Content creation Influencers UGC Moderation Reputational management

Contents

Texts, blogs, newsletters and copywriting for each channel.

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Content Strategy Copyright Blogging Newsletters Screenplay Web content Content for networks Content for email

Audiovisual production

Photography, video, editing and professional audiovisual content.

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Photography Video Reels Podcasts Motion graphics Drone recording Edition Streaming

Web development

Web design, development, UX / IU and technical maintenance.

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Web design Development UX IU Optimization WordPress Shopify Webflow Maintenance Hosting

Advertising

SEM, Google Ads, Meta Ads and advertising on each platform.

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Social Ads SEM Google Ads Target Ads TikTok Ads LinkedIn Ads Programme advertising Display Advertising in Amazon

Offline Marketing

Traditional advertising, mailings and actions in the physical world.

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Traditional advertising Buzoneo Promotional actions Sampling Street marketing Roadshows

Events

Fairs, congresses, launches and integral organization of events.

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Fairs Congresses Product launches Workshops Networking Conventions Vendor coordination Event production

Public relations

Press office, press releases and media relations.

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Public relations Press cabinet Press releases Media relationship Crisis communication

Corporate Communication

Internal communication, corporate reports and presentations.

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Corporate communication Internal communication Reporting Corporate presentations Annual reports

Product Marketing

Launch, positioning and product life cycle.

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Output strategy Product launch Product positioning Product life cycle Product-market fit

Trade Marketing

Actions at point of sale aimed at boosting distribution.

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Trade marketing plans Negotiation with distributors Sales point promotions PLV material Channel management

Visual Merchandising

Scaparaticm, ambimentation and point of sale image.

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Scaparatism Store setting Notebook Design of commercial spaces Experience in store

Customer Experience

Design and improvement of customer experience at each contact point.

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Customer journey Maps of experience Satisfaction surveys NPS Improvement of care processes

CRM and Fidealization

Customer management, automation and loyalty programs.

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Implementation of CRM Segmentation Lead scoring Loyalty programs Upsing Cross selling

Sales

Trade support, sales materials and procurement processes.

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Commercial dossier Sales interests Support for commercial equipment Sales processes Lead generation

Analytics

Dashboards, KPis and actionable data for each decision.

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Dashboards KPis Google Analytics Looker Studio Power BI ROI ROAS Forecasting

Automation

Automatic flows that save time in repetitive tasks.

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Marketing automation Sales automation Workflows Integrations Chatbots

Ecommerce

Online shops, product catalog and sales optimization.

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Ecommerce strategy Catalogue management Conversion optimization Marketplaces ecommerce logistics

Marketing B2B

Captation and relationship with companies, lead to customer.

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Account-based marketing B2B lead generation LinkedIn B2B Sectoral fairs Technical content

Marketing B2C

Direct strategies to the final consumer, channel to channel.

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Mass consumption campaigns Consumer promotion Emotional marketing Consumer loyalty

Local Marketing

Visibility and uptake in your area of influence.

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Local SEO Google Maps proximity marketing Geolocalized campaigns Local reputations

Training

Marketing training for internal customer equipment.

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Training in digital marketing Training in social networks Training in tools Internal workshops

Creative Services

Ideas and creative execution for any brand project.

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Creative conceptualization Campaign 360 Ideation Art Direction Creative production
Total transparency

What does it mean? «all inclusive»?

The department can perform any specific marketing tasks. No task per task is charged: the team does it when needed. The only thing not included is external investment.

What includes

Any own marketing task, on demand.

See full list
  • Design a flyer
  • Create a catalogue
  • Prepare an event
  • Organize a fair
  • Develop a landing
  • Create a campaign
  • Edit a video
  • Take pictures
  • Prepare a commercial presentation
  • Update the web
  • Create an email
  • Drafting a press release
  • Design trading
  • Create material for the point of sale
  • Preparing a trade strategy
  • Analyse results

What does not include

Only investment and external costs.

See full list
  • Advertising investment
  • Printing
  • Physical production
  • Rental of spaces
  • Catering
  • External suppliers
  • Displacement and accommodation
  • Influencers' fees
  • Purchase of means
  • Third-party tools and licences
Frequently asked questions

What you use
Ask us.

You can't find your answer? Write us directly →

How long does it take to see results?

It depends on the specialty. In recruitment campaigns, the first data come in days; in SEO and content, solid results are consolidated between 3 and 6 months of coordinated work.

Do you work with minimum permanence?

We don't demand long permanencies. We'd rather you stay with us because you see results, not because you're tied to a contract.

Do I have to hire all the services?

No. You can only hire the specialty you need. However, most customers get better results when we work as their full marketing department, because all actions are coordinated under the same strategy.

How do we know what my company needs?

You don't choose services. We analyze your business and propose only the areas that really bring value.

How is the work process?

We start with an initial analysis, define objectives and priority areas, and from there we work on sprints with periodic reports and direct contact with your team.

What kind of business do you work with?

Mainly SMEs and local businesses in the growth or scaling phase, although we also work with e-commerce, SaaS and personal brands.

What does the free audit include?

An honest diagnosis of your current digital presence — networks, web, SEO and advertising — with the areas we recommend to prioritize, without commitment to recruitment.

Free audit

How can we?
Help you?

Tell us your situation and we will respond in less than 24h to the areas your business really needs.

No commitments. We'll answer in less than 24 hours.

Do you want a marketing equipment Working with you?

Tell us where your business is and we'll tell you what specialists you need and how we can help you grow up. You will not have to decide between services: we will design the right equipment for your objectives.

Let's talk about your business →
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